A Passion for Fishing
Ocean Angler was founded over a decade ago by Paul Senior, an avid angler and charter captain. With a lifelong love for fishing, Paul has always dedicated himself to designing and creating fishing tackle that reflects his passion. He continues to share his knowledge and enthusiasm with future generations, teaching his kids the joys of fishing.
Today, Ocean Angler products are trusted by fishing enthusiasts worldwide, supported by a community of keen anglers who share product tips, knowledge, and favourite spots.
We’re here to help people get out on the water and catch more fish.
— Our Mission
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71k followers
13k subscribers
30k followers
History
2007
The Start
The Ocean Angler brand was founded by charter captain Paul Senior.
2008
Retail Expansion
Started selling products in stores; now stocked in 250+ retailers across NZ and Australia.
2012
Social Connections
Established a presence on Facebook and Instagram, with 30k Instagram followers and 70k on Facebook
2013
Video Hub
Launched Ocean Angler TV on YouTube, growing to 13,000+ subscribers and becoming a go-to fishing resource.
2015
Online Presence
We created our first website to connect with a broader audience, sharing our passion with anglers from around the globe!
2023
Exclusive Community
Launched a Facebook VIP group for deeper engagement with fishing enthusiasts.
Innovation and Design
Ocean Angler, led by founder Paul Senior, is dedicated to creating high-quality fishing gear. Every product is tested in New Zealand waters on local fish to ensure it suits Kiwi conditions.
Paul works with charter captains and fishing influencers who rigorously test the gear and provide feedback. This helps refine the products to meet the needs of the fishing community, making Ocean Angler a trusted name for anglers.
Thanks to our partners
