Brands
Our brand portfolio includes over 9 fishing brands from around the world, providing anglers with the quality gear they need to get out on the water and catch more fish. We’re continually adding more products to support every fishing adventure.
Ocean Angler
Ocean Angler, founded in New Zealand in 2007 by charter captain Paul Senior, is known for its innovation and research-driven approach. Designed and tested in New Zealand waters, its high-quality lures are trusted by anglers worldwide.
Z-Man
Z-Man’s innovative ElaZtech® construction makes their baits 10X tougher than the competition. With an extensive range designed for both freshwater and saltwater fishing, Z-Man offers a variety of styles and vibrant colours to suit every angler’s needs.
Tackle Tactics
Tackle Tactics is an Australian-owned family business, dedicated to designing, manufacturing, and distributing quality fishing products that enhance the angling experience for both local and global enthusiasts.
Maria
Maria is one of the most popular Japanese brands, renowned for its high-quality stickbaits. Their lures are ultrasound welded, ensuring exceptional durability. Paired with realistic designs and seductive action, Maria lures can entice even the most reluctant fish.
Yamashita
Yamashita has a long history of manufacturing squid jigs since 1965. Since that time, over 1,500 profiles and colours have been released. Yamashita squid jigs are loved and supported all over the world, and remain one of the most popular Japanese brands.
Sunline
Sunline, based in Iwakuni, Japan, has been crafting high-quality, innovative fishing lines since 1977, serving anglers worldwide with a commitment to strength, durability, and cutting-edge technology.
Platypus
For over 125 years, Platypus has been producing high-performance fishing lines, including braid, monofilament, and leaders - engineered for strength, durability, and reliability in tough fishing conditions.
Salta
SALTA, a family-owned company founded on decades of offshore trolling expertise, has been creating top-quality, high-performance lures since 1993. Designed in Sweden and tested across the globe, SALTA’s tournament-winning lures are built to run faster, dive deeper, and catch more fish, making them the ocean’s deadliest.
Cablz
CablZ retainers, founded in 2007, are a family-owned and operated business from Birmingham, Alabama, offering innovative and durable eyewear retention systems designed for outdoor enthusiasts.