Ocean Angler, founded in New Zealand in 2007 by charter captain Paul Senior, is known for its innovation and research-driven approach. Designed and tested in New Zealand waters, its high-quality lures are trusted by anglers worldwide
Featured collections
Ocean FRENZY
Witness a massive anchovy school ignite an epic feeding frenzy—monster Snapper, Kahawai, and Trevally battle it out while sharks lurk nearby!
Featured Product
Ocean Angler Handbrake Sea Anchor
The Ocean Angler Handbrake Drogue Sea Anchor delivers strong stopping power—more than funnel-type anchors—making it ideal for controlled drifting. It includes the Ocean Angler Anchor Damper to reduce jarring and keep the chute steady for a smooth, stable drift. Made from tough, high-visibility canvas for safety and durability. Available in Small (3-4m boats), Medium (4.5-6m boats), and Large (6-9m boats) to suit a wide range of vessels.